Ten years ago, entrepreneur Michelle Wendell set out to begin her dream career, and she never looked back. Chic Little Devil (CLD) was born from her love of fashion and designer duds, and since its beginning as an e-commerce website run from her home in Santa Monica, California, the company has tripled in size and reach.
After five years of collecting and selling, Michelle Wendell had amassed such a collection of designer clothes and accessories that she began loaning them out to celebrity stylists. This is when CLD became two companies: CLD PR and CLD Style House. The PR arm specializes in popular, high-end designer labels to dress celebrities for red carpets, movie premieres, press junkets, and other high-profile events. CLD PR has helped style celebrities such as Fergie and Angelina Jolie. The offerings of the other half of Michelle’s business—CLD Style House—are more focused on period clothing and vintage pieces, and less on designer names. Stylists employ CLD Style House to outfit for movies, music videos, and TV shows.
In addition to growing in size—from a single website to a 10,000-square-foot loft—Michelle Wendell has begun holding celebrity events, including a fashion show for Project Runway contestant Jerell Scott. She was even named the Los Angeles Magazine Tastemaker of the Month in October 2010.
However, Michelle Wendell wasn’t always involved in fashion. Before creating CLD, she attended The Ohio State University where she studied business. She then worked in the field of cardiac medicine, traveling all over and training cardiac specialists.
Despite being heavily involved in the fashion industry, she finds time to contribute to local charities, including the Skid Row Midnight Mission charity, Elton John’s AIDS Foundation, the Humane Society of the United States, and the Cinderella Project. In her spare time, Michelle Wendell enjoys traveling, reading, and music.
Los Angeles, CA
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Chic Little Devil Style House & CLD PR
Los Angeles, CA